Evolve IP Talking about Reinventing the Channel

by Paula Bernier
TMCnet.com, July 13th, 2011

Channel partners have become an important way for unified communications solutions providers to get their products to market. TMCnet recently interviewed Tim Allen, chief sales officer for Evolve IP (News - Alert), about how the company is working to reinvent the channel through efforts such as an event it’s holding today in Philadelphia.

Give us a primer on Evolve IP. How and when did it start?

Allen: Evolve IP was founded in 2007, and had its original product launch in January of 2008. Our customers are any commercial organization that has 10 employees or more. We currently have customers in 30 states and six other countries.

To what extent has Evolve IP used the channel to date? 

Allen: Evolve IP has always had channel distribution in our model from the very early stages of building the business plan. What we have realized is the channel is a bigger opportunity than originally expected due to the extensive, long-term relationships our partners have with their customers.

Who are your channel partners and why?

Allen: Evolve IP’s channel partners are master agents, interconnects, integrators, value-added resellers and manufacturer’s representatives. They are local, regional, national and international in scope.

Continue to the full interview at TMCnet.com:
http://www.tmcnet.com/topics/articles/196414-evolve-ip-talking-reinventing-channel.htm