Broadsoft: The 800-Pound Call Center Gorilla (updated)

By Rich Tehrani
CRMDaily.com, November 2nd, 2009

Excerpt from article:

In the year 2000 when society was in the midst of realizing how technology and the Internet in particular was going to change the world, I noticed there was a need by companies and carriers to better understand the hosted communications space. There were a number of companies with very compelling business models being launched such as Congruency, the early pioneer and leader of the communication ASP movement.

Shortly after realizing the need for education in the market, TMC launched a magazine titled Communications ASP. The magazine was a hit with advertisers and readers for about six months until the VC community and the tech market as a whole seemed to turn on the term "ASP." I haven't a clue to this day why the acronym wasn't accepted but it seemed to get lumped in with other technologies which were left for dead but emerged later -- like "ecommerce," "VoIP" and others.

Suffice it say this publication and dozens of companies in the space were sentenced to death when funding was cut off by investors. I credit Marc Benioff, the founder of Salesforce.com, for defying gravity and keeping his ASP and the entire movement going.

Continue to the full article at CRMDaily.com: Broadsoft: The 800-Pound Call Center Gorilla