Grow Big by Selling Small
Go where the money is by catering to like-minded entrepreneurs.

By Emma Johnson
Entrepreneur Magazine, November 10th, 2009

Excerpt from article:

Evolve IP, a Wayne, Pa., based tech-management services provider, strategically targets small-business customers. "By having 10,000 customers each spending $500 per month, we have the ability to build a stable revenue foundation that will sustain over a long period time," says Tim Allen, chief sales officer. The loss of one of those thousands of clients barely dents the bottom line, while losing one of a precious few could force a firm to scale back, or even go under.

Continue to the full article at Entrepreneur.com: Grow Big by Selling Small