As a Product Marketing Associate, you will be responsible for the marketing activities for Evolve IP’s products as well as driving messaging and programs by vertical. You will provide the market and competitive knowledge around these cloud solutions, craft the messaging and positioning for the services and conceive and develop innovative marketing programs that drive their demand in close contact with our Product Managers and Product Marketing Manager

Excellent writing skills, attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role you will also be the expert in the services’ buyers, how they buy, buying criteria and will transfer that knowledge to the sales channel.

MAJOR RESPONSIBILITIES:

Market Analysis

  • Market research
  • Market positioning (with Corporate Marketing)
  • Market issues
  • Market sizing
  • Competitive analysis
  • Gartner analyst relations

Program Strategy

  • Product launch plans
  • Content creation – including co-brandable assets
    • Data Sheets
    • Product Web pages
    • Gartner / analyst research
    • Case studies
  • Vertical messaging
  • Identify, submit and leverage MDF (with corporate marketing)

Qualitative Analysis

  • Sales & marketing metrics

Cross functional area collaboration:

The product marketing associate will also work with the product team on the following projects as needed:

  • Technology assessments
  • Operational metrics
  • Product performance
  • Business cases
  • Pricing
  • Buy / Build / Partner analysis
  • Market requirements
  • Roadmap
  • Sales calls
  • Demos
  • Proposals
  • Release milestones
  • Co-marketing strategies with vendors / fully leverage partner programs

MINIMUM QUALIFICATIONS: 

  • 1+ years of technical writing experience on a cloud or SaaS product
  • 3+ years of experience in product marketing, demand generation, marketing communications
  • Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
  • Business analysis and competitive analysis experience
  • Go-to-market development plan capabilities – including successful launch planning, positioning, and execution
  • Demonstrated results in improving sales pipeline/funnel close ratios
  • Understanding of marketing automation systems and Salesforce.com
  • Strong interpersonal skills; ability to influence others without formal authority
  • Excellent written and oral communications skills
  • Strong organizational skills and ability to meet deadlines in a fast-paced environment
  • Bachelor’s Degree required

Join Us

From a team dedicated to building a rewarding work environment to unlimited education opportunities to being named one of the top places to work in the country. We’re excited to hear from you.