As the Product Marketing Manager of Hosted Communications, you will be responsible for the marketing activities for Evolve IP’s IP Phone system, unified communications, call center and related communications products. You will provide the market and competitive knowledge around these products, craft the messaging and positioning for the services and conceive and develop innovative marketing programs that drive their demand.
Excellent writing skills, attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role you will also be the expert in the services’ buyers, how they buy, buying criteria and will transfer that knowledge to the sales channel.
What you’ll do:
- Market research
- Market positioning
- Market issues
- Market sizing
- Competitive analysis
- Develop and update user personas
- Marketing Plan
- Lead generation
- Product launch plans
- Content creation
- Sales & marketing metrics
- 3- 5 years of experience in product marketing, demand generation, marketing communications
- 1-3 years marketing hosted communications or related services preferred
- Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
- Business analysis and competitive analysis experience
- Go-to-market development plan capabilities – including successful launch planning, positioning, and execution
- Demonstrated results in improving sales pipeline/funnel close ratios
- Understanding of marketing automation systems, Marketo and Salesforce.com
- Strong interpersonal skills; ability to influence others without formal authority
- Excellent written and oral communications skills
- Strong organizational skills and ability to meet deadlines in a fast-paced environment
- Bachelor’s Degree required
The associates comprising the Evolve IP team are the root of our success. We hire people with passion, drive, and a vision for the future. Our environment is open, comfortable, non-traditional, and fast-paced. We offer transparency, feedback and freely acknowledge the hard work our associates perform makes our goals reality. Our culture is fueled by the cooperative and collaborative environment we work in every day. Evolve IP is inspired by our management, who constantly motivate and communicate their visions, missions, and goals. Our culture empowers our people and we celebrate our successes and learn from our failures.
Evolve IP is the Cloud Strategy Company. Designed from the beginning to provide organizations with a unified option for cloud services, Evolve IP enables decision-makers to migrate all or select IT technologies to its award-winning cloud platform. Evolve IP’s combination of security, stability, scalability, and lower total cost of ownership is fundamentally superior to outdated legacy systems and other cloud offerings. Today, over 100,000 customers across the globe depend daily on Evolve IP for cloud services like virtual servers, virtual desktops, disaster recovery, unified communication, contact centers, and more.
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