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Give your Phone System an Extreme Makeover for an Impressive ROI

July 10, 2015 / Evolve IP

Part 1 – The Search for Beauty

GFI Capital, a New York City real estate and brokerage firm with nearly 20,000 properties under management, has completely remodeled its enterprise-wide voice system with impressive results.

However, it wasn’t always a pretty sight. Its ‘before’ view showed a company steeped in high, recurring costs, ugly inefficiencies with staffing and maintenance, and an undefinable level of frustration from its aging analog phone system. The old system also lacked modern features that improve productivity, support a mobile workforce, and enable business continuity in the event of a disaster. So, GFI Capital decided to replace the falling-down phones with Evolve IP’s award-winning hosted IP phone system… and what it received in return was way more than just curb appeal.

GFI Capital carefully considered its decision to upgrade to a new phone system, recognizing the tremendous important of having a reliable mouthpiece for its customers. “The phone is typically the first point of contact for our customers so we needed the best,” said Robert Ross, Chief Technology Officer of GFI Capital. “In addition, we have a geographically disperse company with at least 10 to 12 percent on the road. It’s critical that these employees can make calls, participate in conference calls and remote meetings from anywhere. This fact made it imperative to move to a cloud-based product that would have service everywhere.”

Ross and his team evaluated six other phone system providers over the course of four months before locking in with Evolve IP. “Cloud-based systems like Evolve IP’s will continue to evolve just like premise systems when it comes to features but the cloud’s distributed model ensures that voice service is always available. What I found is that there are a lot of cloud-based providers out there, some do it well and some don’t – Evolve IP stands out above them all.”

“Since switching to Evolve IP, we have cut the monthly operational recurring cost of voice services by about 35% as compared to our premise-based analog systems,” said Robert Ross, Chief Technology Officer at GFI Capital. “This savings has made an immediate and resounding impact on the operational efficacy of each location that has converted.”

According to Gartner, Evolve IP offers the best-of-breed unified communications solution, via a hosted phone system, with advanced features like mobility, video, IM&P, unified messaging, high-definition voice, and more. This world-class solution is delivered as a cloud service but with the quality and control of on-site equipment. In 2014, Evolve IP processed over 500 million phone calls. The solution’s reputation for quality and innovation appealed to Ross when he began the search.

Visit here next week for Part 2, which will cover how this real estate investment firm is benefitting from their cutting edge phone system.

Categories: Unified Communications
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