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Some sensible commentary on the Cisco / Broadsoft Marriage

October 25, 2017 / Scott Kinka On the opening morning of Broadsoft’s User conference (Connections), they dropped a bomb.  Cisco has agreed to acquire Broadsoft. The Interwebs immediately caught on fire.The commentary that followed on Twitter, LinkedIn, on nerdy message boards and in industry (tech and channel) publications ranged from slightly self-serving to moderately alarmist to downright irresponsible.Take a breath.The company largely credited with powering and securing the Internet (Cisco) and the company that pioneered communications over the net (Broadsoft) have decided to come together.It’s complicated, and interesting.  And, to me, it’s a good news story.Evolve IP has been a very large customer and partner of both companies for over 10 years and we have some thoughts around the hyperbole and commentary coming from the acquisition news.1. “This indicates the death knell for premise-based PBXs”.  Verdict: MAYBE (just not tomorrow).Avaya’s bankruptcy and Cisco’s purchase of the born-in-the-cloud UC software leader, certainly demonstrate that the tide has turned.  But according to Frost and Sullivan’s most recent North American Hosted IP Telephony and UCaaS Market Forecast, Hosted IPT and UCaaS currently make up only 9.9% of the addressable market in the US (and likely significantly less worldwide).  With an annual expected CAGR of between 20-30% YOY for the foreseeable future, cloud wins the sales war, and premise companies WILL HAVE to change strategy, but the game is not yet over, and there is plenty of territory to be won for every type of offer.2. “This is somehow a validation of the “built on open source / in-house” model”.   Verdict: FALSE.First off, nothing is built 100% in house. Every popular platform leverages SIP stacks, media servers, SBCs and UC platforms that are both paid for and open source.  Somewhere, under the covers, is someone else’s code.   It may be deep, but it’s there.However proprietary / open-source software has been demonstrated to create interoperability challenges (also noted by Frost and Sullivan in the same paper mentioned above).   As it relates to UCaaS, proprietary / open source can and has meant scale and geography challenges and enterprise support issues.  These platforms would argue that they are quicker, more nimble at addressing customer’s requirements.  Consider that Broadsoft is based on standards and open APIs too, but it is supported by a community of application providers with deep integrations at the ready and service providers, like Evolve IP, who have invested millions in creating valuable IP that sits on top of Broadsoft’s stable underpinnings.Lastly, consider that several of these open source platforms are very publicly “exploring strategic options” as we speak. Cisco, with a massive enterprise base, could have picked any of them, but Broadsoft got the nod.  Think about it.3. “Enterprises will not be constrained by the pace of large companies like Cisco”.   Verdict: FALSE.To highlight further on the above point, Cisco purchasing the largest deployed UCaaS base in the world and its entire community is directly in line with their strategy AND with the buying habits of enterprise IT.  Enterprise IT wants options, interoperability, stability and scalable big iron.  Every UCaaS player out there, talks about “going up market”.Will enterprise IT be more comfortable buying services based on Cisco, or on open source?  We can argue the merits of the decision all day, but we know what Enterprise IT will decide.4. “This will be disruptive to the channel”.   Verdict: TRUE.   BUT it depends on what channel.VARs will need to cozy up to the idea of hosted and perhaps give up the dream that they’re going to build a cloud in their data closet.  Traditional carriers may have to embrace the fact that they live on Cisco / Broadsoft infrastructure or will just leverage Broadsoft to do it for them.  There may be channel conflict between private labelers and Broadsoft’s own Broadcloud efforts.But let’s be honest, if hardware and software companies were really good (or interested) at selling and servicing their own stuff, they wouldn’t need the channel.  You only need to look at the history of Microsoft’s and VMware’s cloud expeditions over the last decade to see that every strategy required someone else to sell, service, host, run or deliver it in some way.  That’s why both of these companies have remained extremely relevant to the channel (and to Evolve IP) as they’ve changed and adjusted their cloud strategies to new market conditions.There are a few things we all CAN agree on:
  • This transaction is an endorsement of the cloud for business.
  • A 9.9% market penetration will become something MUCH larger in the coming years.
The organizations who take advantage of that market opportunity will be the ones who are honest with themselves,  who take a breath before they react to this news, and who respond to the needs of their target buyers with cost-effective solutions that make sense for them.   For a lot of businesses (particularly large ones) those solutions will be based on Cisco.Now that we’ve dispelled some of the madness, we can answer the question being posed by our partners:  What does this mean for Evolve IP?Evolve IP has the broadest compliant cloud in the market and includes solutions for UCaaS, CCaaS, DRaaS, DaaS, and IaaS and supports these products with our own Identity Management platform.Our OneCloudTM solution is powered by a certified and tested CISCO powered network.  Our DRaaS and DaaS solutions are also individually Cisco certified.We have been partnered with Cisco from the beginning and we’re excited that our Network vendor and our UC platform will share a common vision going forward.We’re also excited that communication from Cisco and Broadsoft has reaffirmed their commitment to the service provider channel.  Cisco is and always has been service provider friendly.  We expect that will continue as has been reaffirmed in this transaction.  As stated on the investor call, ‘We have no intention of competing with our service providers.’Perhaps most importantly, on the day Broadsoft announced their sale to Cisco at their user conference, they also honored Evolve IP as an “Outstanding Innovator” based on our work to customize the platform to meet the needs of our market.“Our winner is deeply invested in the Hub vision and is taking full advantage of the BroadSoft bOpen philosophy by leveraging our rich APIs to differentiate in the market through innovative apps and tools. To them unified communications is more than a service, they see UC as a strategy.”Dino Di PalmaChief Revenue OfficerBroadSoft, Inc.This has been Evolve IP’s strategy from day one.   Innovate ON TOP OF blue chip technologies.   We continue to make significant strides in delivering groundbreaking intellectual property of our own (as evidenced by our acquisition of Clearlogin last week), but we build those technologies on the world class platforms that our midmarket and enterprise customers demand.YES – we have solutions that leverage Cisco and Broadsoft. And we’re proud of it.  Unlike our competitors who tout independence, we are NOT constrained by scalability and stability issues.   Rather than open source, we chose community and strength as the basis of our best-of-breed, award-winning offerings.  That’s why our platform up time and customer satisfaction are unrivaled in the industry.It’s also why we’re the ONLY vendor who has achieved status in Gartner Magic Quadrants and Market Guides in UC, Contact Center, DRaaS and DaaS.  We don’t build the things everyone has, we build the things (or integrate the things) they don’t.Two of our critical partners came together this week.  I say, “congrats”.Categories: Cloud Computing
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At Evolve IP we have a dedicated compliance and security practice and work with two of the world’s top 3rd-party compliance auditors, Grant Thornton and Ernst & Young, to enable customers to extend their compliance to our fully audited cloud. This focus allows us to deliver the documentation and assurances that other’s simply cannot including HIPAA / HITRUST, PCI-DSS (all 12 sections), SOC 2/3 and more. The Compliance CloudTM includes true client isolation, encryption in transit and at rest, private VLANs, firewalls and dozens of other security measures.

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Our analyst-acclaimed solutions are built on a world-class, compliant architecture that leverages the blue-chip technologies organizations already know and trust.


We deploy best-of-breed solutions including: Disaster Recovery, Contact Center, Unified Communications, DaaS, IaaS. Our services are analyst-acclaimed, vendor-validated, client recommended and award-winning.


Evolve IP is proud to have achieved the honor of being HITRUST CSF certified! Certification to the HITRUST Common Security Framework (CSF) affirms that all of Evolve IP’s cloud computing and cloud communications services adhere to the strictest security standards for electronic protected health information (PHI). The HITRUST security standard was developed by and for the healthcare industry as a means of going above and beyond the compliance requirements of HIPAA.

The HITRUST Common Security Framework (CSF) was developed to address the multitude of security, privacy and regulatory challenges facing healthcare organizations. The HITRUST CSF was developed by healthcare and IT professionals to provide an efficient and prescriptive framework for managing the security requirements inherent in HIPAA. HITRUST CSF rationalizes healthcare-relevant regulations and standards into a single overarching security framework. An important part of the “What is HITRUST” answer is understanding that the CSF is risk-based and compliance-based so that organizations can tailor the security control baselines and vendor management programs that they follow based on their specific organization type, size, systems, and regulatory requirements.


The Privacy regulations of the U.S. Health Insurance Portability and Accountability Act (HIPAA) require health care providers, organizations, and their business associates, develop and follow procedures that ensure the confidentiality and security of protected health information (PHI) when it is transferred, received, handled, or shared. This applies to all forms of PHI — paper, oral, and electronic, etc. Those who fail to adhere to HIPAA can suffer from huge fines climbing into the millions of dollars for major violations.

The Compliance Cloud™ fully enables covered entities and their business associates subject to HIPAA regulations to leverage a secure environment to process, maintain, and store protected health Information (PHI) featuring among other controls.

SSAW 16 Service Organization Control II (SOC 2)

Evolve IP has received an SSAE 16 SOC 2 Type II report on our internal controls relating to how we assess and address the potential risks associated with the security, availability, and confidentiality of not only the cloud-based services that we provide, but also our physical and logical infrastructure. Evolve IP utilizes the Certified Public Accounting firm of Grant Thornton to perform its annual audit and attestation in accordance with the Statements on Standards for Attestation Engagements No. 16 and the associated Trust Services Principles, as published by the AICPA, to evaluate the effectiveness of Evolve IP’s service organizations controls.


While Forbes regularly features coverage and recognition about Evolve IP, they've most recently recognized Evolve IP as being the "Best Cloud Computing Companies And CEOs To Work For In 2017".  They've ranked Evolve IP in the Top 3 just behind Google and Microsoft in the Cloud Infrastructure classification.  (Feb 2017). Forbes  also recently recognizes Evolve IP for bringing Singer Equipment Corporation, a mainstream business based in PA, into the cloud by means of unified communication. (Sept  2017). Last year, Forbes recognized Evolve IP's survey of 1,080 executives citing that the number one reason to go to the cloud is the same reason that it is avoided. (Mar 2016).

Unified Communications Product of the Year

TMC and Internet Telephony Magazine have named Evolve IP’s unified communications platform as a 2017 Unified Communications Product of the Year Award winner. This marks the 6th time Evolve IP has been honored with this prestigious award and follows a series of product innovations that have allowed the company to rapidly expand its international coverage.

Evolve IP’s business collaboration tools and IP phone system dramatically improve employee productivity in the office and on the road with a Unified Communications as a Service (UCaaS) platform that fully integrates voice, video, instant messaging & presence (IM&P), desktop sharing, audio/web conferencing and more. The company also provides a sophisticated Web-based management portal, OSSmosis®, that allows administrators to easily configure system functions and quickly modify users without the need to reach out to a third party for changes.


Inc. magazine has recognized Evolve IP in the 34th annual Inc. 500|5000, an exclusive listing of the nation's fastest-growing private companies. The list will be unveiled in the September issue of Inc.

The story of this year's Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top," says Inc. President and Editor-In-Chief Eric Schurenberg. "You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don't achieve that kind of success by accident.

Payment Card Industry Data Security Standard (PCI DSS)

Evolve IP has achieved Payment Card Industry (PCI) Data Security Standard (DSS) compliance covering all 12 sections of the PCI DSS. The PCI data security standard is a comprehensive set of standards that require merchants and service providers that store, process, or transmit customer payment card data to adhere to strict information security controls and processes. It was created by the founding brands of the PCI Security Standards Council, which includes American Express, Discover Financial, JCB International, MasterCard Worldwide, and Visa Inc.


Evolve IP is also a registered and participating member of the CSA Security, Trust & Assurance Registry (STAR). The CSA was formed to encourage transparency of security practices within cloud providers. It is a free, publicly accessible registry that documents the security controls provided by various cloud computing offerings, thereby helping users assess the security of cloud providers they currently use or are considering contracting with. CSA STAR is open to all cloud providers, and allows them to submit assessment reports that document compliance to CSA published best practices. The searchable registry will allow potential cloud customers to review the security practices of providers, accelerating their due diligence and leading to higher quality procurement experiences. CSA STAR represents a major leap forward in industry transparency, encouraging providers to make security capabilities a market differentiator.

Deloitte’s Technology Fast 500TM

Evolve IP has been ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America – both public and private. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2012 to 2015. The list is a veritable Who’s Who of technology that has included tech companies like Google, VMware and Facebook.

Technology Fast 500 provides a ranking of the fastest growing technology, life sciences, and energy the companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth during the period from 2012 – 2016.

Red Herring

Red Herring has named Evolve IP as one of the Top 100 Companies in North America.  Red Herring’s Top 100 recognizes the leading and most promising private companies from around the world. Among the over 20 criteria used to analyze companies for the award, Evolve IP was noted for its financial performance, technological innovation, customer footprint, the DNA of its founders and addressable market.

Red Herring selects the award winners for North America from approximately 1,200 privately financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these organizations and its editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Palo Alto Networks and eBay would change the way we live and work.


Evolve IP has been recognized as one of the “Best Entrepreneurial Companies in America” in Entrepreneur magazine’s Entrepreneur360™ Performance Index, a study involving a comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, Evolve IP is recognized as a company that exemplifies growth, not just in top and bottom line, but in sustainability and the ability to achieve lasting success.

According to Entrepreneur, after evaluating approximately 10,000 U.S. based firms, the team of editors and researchers behind the E360 Performance Index collected more than 250 pieces of data from the finalists, focusing on growth drivers and challenges, goal setting, resource allocations, and reward systems. The analysis uncovered a class of leading companies, including Evolve IP, whose continued success is largely based on superior value creation for their customers, building an adaptive learning culture, and aggressive geographic expansion—placing them amongst the most dynamic firms in America today.

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Evolve IP Enhances Its Microsoft Teams and Cisco Voice Direct Routing Platform
September 22, 2020 / Evolve IP
Evolve IP announced that it has integrated SMS business messaging and voice recording with AI speech analytics into its Microsoft Teams direct routing platform.
Evolve IP Integrates Business Messaging Into Microsoft Teams; Enhances Microsoft’s Direct Routing Solution
September 17, 2020 / Evolve IP
Evolve IP® announced that it has launched a fully-integrated SMS / business messaging platform for its Microsoft Teams Direct Routing solution.
Evolve IP® Named For Eighth Time to the Inc. 5000 List of Fastest-Growing Private Companies
August 12, 2020 / Evolve IP
Evolve IP®, the world's leading provider of Work Anywhere™ solutions, today announced that it has been named to the Inc. 5000 for the 8th time since 2012.
Evolve IP Delivers World’s Only Omnichannel Contact Center Integrated with Microsoft Teams and Virtual Workspaces
August 5, 2020 / Evolve IP
Evolve IP®, the world's leading provider of Work Anywhere™ solutions; today announced that it has integrated the omnichannel Evolve Contact Suite with Microsoft Teams and the company's virtual Workspaces...
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