Request Information

Request Information

or Call 1.877.459.4347

Unified Communications: Stop Trying to Wrestle the Elephant [Part 2: Define Your UC Lynchpin]

December 9, 2013 / Scott Kinka

Last week, I talked about why most UC projects are not successful. This week, let’s look at where you start to develop a UC strategy for your organization.

So where do you start? Well, don’t start by trying to wrestle a 14,000-pound beast to the ground! Start simple, from the beginning, by defining your organization’s single most important mouthpiece.

What method of communicating with customers, with employees and with partners drives your business? Do you operate a call center? If so, your most critical communications modality is likely the telephone and, as such, a phone system should be the lynchpin of your UC solution with all other communications elements integrated around it. However, if email is your company’s primary and most familiar communications channel (Exchange, Google gMail), as it is with the majority of businesses, you might start by building your UC solution around that interface, integrating only what works best with your preferred email application. (Evolve IP’s recent survey found that an overwhelming majority, nearly 80% of respondents, claimed that phone/VoIP and email are both ‘extremely important’ communications means, ranking both significantly higher than any other channel.)

Every application does not scale to every method of use, so start with the most critical item and work your way down. If voice is your most prevalent application, and most users are mobile on Apple IOS devices, then Lync (Microsoft’s UC toolkit that includes Email, Instant Messaging & Presence, Desk-to-Desk Video, Desktop Sharing, etc.) may not be your best option. If your business uses Google Apps and your end users are familiar with that interface as the hub of their business communication, then a phone system that has its own desktop calling app will simply NOT get adopted by end users.

At Evolve IP, we step customers through these decisions to define the overall UC solution. Our cloud-based technology, too, enables integrations that make it possible to execute on a strategy that puts your critical application or communication method at the center of the user experience.

Next week, please check back to learn about how the Cloud enables the integration that is critical to a successful UC solution.

The future of communications is now! Click HERE to view our Unified Communications Timeline.

Categories: Unified Communications
Listening To Needs. Solving Complex Challenges.

Helping enterprise IT focus on business results, not infrastructure

  • One of the nation’s largest and fastest-growing dermatology businesses estimates savings of $6.45 Million over 5 years

    View Case Study

    “Evolve IP’s digital workspaces have allowed us to acquire more practices in a faster and more profitable way. That is resulting in bottom-line cost savings and top-line business benefits.”

    – Jeff Francis, Vice President of IT USDP

  • International Law Firm Drives Communications Reliability Across 60+ Worldwide Locations and Saves Over $300,000 a Year

    View Case Study

    “That’s the type of proposition I like to bring to a Board of Directors. When I can say, ‘we can get everything new, be completely redundant, it can meet all of our needs and oh, by the way, we are going to save over $300,000 a year.’ It makes it easy for me to sell!”

    – Ken Schultz CIO of Ogletree Deakins

  • Financial advisory firm enables employees to Work Anywhere with an integrated platform

    View Case Study

    “The transition has been almost seamless to our folks, working from home full time. My team looks like heroes right now.”

    Ryan Easter, Director of IT and Principal at Johnson Investment Counsel

Simplify and future-proof your technology footprint with Evolve IP

It's nearly impossible to stay on top of every change in technology. Partner with Evolve IP and gain the combined experience of hundreds of technologists, all acting as an extension of your IT team. Helping you do more with less.


Contact Us

or Call 1.877.459.4347