Knowledge Is Power - Why Training Is Crucial 

Light, Camera, Action..!

Let’s confess – we’ve all done it. 

From replacing a leaky tap washer to troubleshooting an ageing laptop: turning to a YouTube video tutorial often solves our problem. 

Those clear, concise, walk-throughs – on pretty much every subject under the sun – put us in the hands of an expert as they slowly guide us step-by-step. It’s not cheating. Far from it. After all, we can’t know what we don’t know, until we know. 

 Of course, back in the day, it would have been a manual or a written guide that we would have turned to. Those of us of a certain age might even have reached for an encyclopaedia (apologies Gen Y and Z – that’s a large, unwieldly book containing cursory and out-dated information on alphabetised topics that people used to wonder about!) 

 In today’s digital world, easy access to tens of millions of searchable educational videos is possible with just a few clicks. It’s a democratisation of learning that we now take for granted but which empowers us all to broaden our horizons and add to our skill sets. 

 In business – particularly the technology sector where evolution is rapid and constant – the ability to easily and swiftly expand our knowledge banks is crucial. Successfully selling or supporting a new product or service, for example, requires a high level of understanding of the what, the how and the why. 

 At Evolve IP UK we have invested heavily in tools which aid that frictionless transfer of knowledge – giving our network of partners easy access to our own YouTube-style tutorials that can help them win. 

 It’s a bespoke, on-demand training platform from which our customers can cherry-pick videos designed to make buying, selling, and supporting our solutions easy, fast, and profitable. 

For example, if they are onboarding a new end user customer onto our feature-rich unified communications platform for the first time, there’s a pausable three-minute video which takes them through each step. 

 Or, if their customer wants to benefit from, say, our Interactive Voice Response add-on, there's another video which helps them procure, deploy, and configure. 

They’re not just videos you watch once, either. Specific sections can be replayed and paused, and some have interactive features that provide even more assistance where it’s needed. 

We keep the content evergreen too. If processes change, the videos change.   

 Now, when a key member of staff leaves their business, our partners’ valuable knowledge of our solutions doesn’t disappear with them. And, because our partners are now more self-sufficient (something they love, by the way), we can focus more on innovating and delivering new solutions that future-proof their businesses even more. 

 It’s because our partners are our customers, and we only thrive when they thrive. 

 And it’s because knowledge is power, and an asset that is about as valuable as it gets.