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Trends Around Channel Usage

Trends Around Channel Usage

Live agent telephony will continue its slow decline in terms of the proportion of interactions handled, and in absolute terms, there will be a very slight decline in the next four years, although there is likely to be a move towards using alternative devices, such as Amazon Echo and Google Home for example. As older demographics become more comfortable with using it, email will increase slightly to 13-14% of inbound interactions by the end of 2021.

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