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Trends on Adopting Email as a Channel of Communication

Trends on Adopting Email as a Channel of Communication

Email was the first of the non-voice digital channels to be used, and is still by far the most well-used, having been mainstream for well over 10 years. Email should stand as a salutary lesson that it is not businesses that make new channels a success, but customers. Put bluntly, email in its first incarnation failed almost entirely.

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