Understanding The Commoditised Channel

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Understanding The Commoditised Channel

A Cloud Communications Webinar with experts at Evolve IP & LARATO 

Global collaboration service provider, Evolve IP & Business Development Specialists LARATO debate the big topics in the cloud communications industry and how to thrive during a challenging moment within the UC space.

 During this session hosted by Lucy Green, CEO of LARATO, joined by two Evolve IP team members, Jamie Hughes, Sales Director, and Ross Clinch, Partner Manager to discuss the important topic of de-commoditising the channel and how we should work to provide high-quality service over cheap solutions and technology. 




“We need to start avoiding the race to the bottom and offering the cheapest services. It's about focusing on how you can solve problems and clearly present your differentiators as a reseller to better support your customers."


During Decommoditising The Channel, Evolve IP & LARATO focus on unveiling the challenge and offering support in ways to best understand the commoditised channel by discussing key topics to help advise partners in ways in which they should approach the market and ultimately thrive and grow their business. Watch and learn...

  • What a commoditised channel looks like for both the provider and end-users
  • What implications de-commoditisation has on both the sale and the purchase
  • What challenges are being caused for both end-users and resellers
  • Which parties are likely to suffer the most long-term and why


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