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Disaster Wake-up Call: Can Moving DR to the Cloud Really Safeguard Your Business? Part 1

May 30, 2013 / Joseph Pedano

Read this statistic carefully: 93% of companies that lost their data center for 10 days or more due to a disaster filed for bankruptcy; 43% never reopen…according to FEMA’s latest findings (March 2013).

Now read it again, but recall the countless record-breaking cataclysms of the last 24 months.

From furious hurricanes to terrorist bombings, from global flooding to epic droughts in the Midwestern US, and from bone-rattling earthquakes around the world to month-long wildfires…disasters seem to be just a hair’s breath away these days.

But, you think confidently, you have a Disaster Recovery (DR) plan in place. You may already back up your data on tape or even better yet, off site. Maybe you have some services in “the cloud” so you won’t be another sad statistic. You’re in pretty good shape.

That’s what many companies in the northeast US thought too, but seven months ago Hurricane Sandy smacked them with a reality check that has left many still stinging with open wounds.

The freak storm forced 74% of small business owners in New York City, New Jersey, and Connecticut to close their doors. Another 71% of small to medium-sized businesses owners lost power as a result of the storm, while most lost phone, WAN and internet connectivity. “Loss of connectivity had a big impact on small to medium-sized business owners,” said Ray Sprague, senior vice president of the Small Commercial insurance segment for The Hartford, which conducted the research. “We have found that small businesses that take the steps to prepare and protect themselves, such as establishing emergency communication systems and backing up critical data, are the ones that prevail after emergencies.”

It’s time to get smarter. First off, let’s stop thinking in terms of ‘recovery’ and more in terms of ‘avoidance’ so that companies – large and small – can save their skin. How do you get there? One of the most efficient ways is by leveraging the cloud with best-in-class, cloud-based technologies that protect your data and communications assets so you can truly avoid disaster…not just recover from it.

In next week’s post we will cover three ways moving to the cloud will help your business recover from a disaster. In the meantime, please feel free to download our Disaster Recovery Checklist here.

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